“LENSER has been an invaluable resource to help us manage and grow our direct-to-consumer business during this early stage, coaching us through the learning process of starting up and surviving the hockey stick growth phase of the business.”

—Gigi Desin Phillips, Senior Vice President of Marketing, Serena & Lily

Achieve strength and better profitability by working with the team that’s been there: LENSER Strategic Planning

Developing a strategy and plan for your business is more complex than ever. Consumers and businesses have more marketing channels that influence their buying processes. Barriers to entry for new competitors have dropped in many industries due to the low cost of setting up an ecommerce site. And manufacturers and suppliers are increasingly attracted to the prospect of going direct to their end consumers.

If you’re scratching your head over how to differentiate yourself and develop a competitive strategy that is effective, LENSER’s team of partners will give you added clarity and perspective. LENSER partners have advised hundreds of businesses that, like yours, have been faced with increased competitive pressures and changing customer behavior. Adding a LENSER partner to your strategic planning process is like adding a team of seasoned CEOs to your advisory board.

We provide:

  • Strategic business planning that incorporates owner, management and shareholder goals, company history and culture, market research, and competitive environment with financial, information systems and operational best practices.
  • Business competitive strategy, identifying and helping you develop key differentiating factors that ensure a defensible competitive strategy, enabling you to better acquire and retain customers, and develop strengths that act as barriers to entry for new competitors.
  • Integrated marketing strategy that leverages multiple marketing media, integrating advertising and internet marketing with email, catalog and direct mail contact strategies—all working together to provide you a customer acquisition and retention boost.

You can’t afford to miss out on the opportunities you’ll cull from LENSER Strategic Planning. Contact John Lenser today to find out more, via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or by phone at 415.446.2501.