Best practice with a direct payoff: LENSER Merge-Purge and Address HygieneIf you could increase revenue and add to your bottom line while being a more responsible mailer, would you do it? Of course. That’s why you owe it to yourself to take a close look at LENSER Data Solutions’ merge-purge and advanced address hygiene service. While most mailers end up sending duplicates in the double digits despite their current list hygiene services, LENSER clients experience far less waste with our unique system, powered by CognitiveDATA, Inc., a division of Merkle. Our service provides state-of-the-art hygiene that cleans and corrects what you may already believe is a “clean” database, taking you to the next level of profitability through better delivery and far fewer duplicates. LENSER then takes merge-purge to the next level, identifying additional names that will respond to your marketing efforts as well as pools of names that shouldn’t be mailed. With experience helping hundreds of mailers improve their contact strategies, LENSER Data Solutions can significantly improve your response rates and reduce waste.
What’s our methodology and why is this good for your business? LENSER Data Solutions services have helped an increasing number of businesses like yours to save significantly through this best practice approach to data for mailing and other contact strategies. We start with advanced hygiene to identify unique customers and their correct addresses. This process compares your customer contact information to a very comprehensive database of consumers and the multiple addresses they have had. Each of your customers is then assigned a unique and persistent ID. We typically find many duplicate and incorrectly addressed records, as many as 3% to 10% of the housefile, even in files that have had NCOA and traditional address hygiene process run on a regular basis. Consolidating a consumer’s multiple records and purchase history into one suddenly yields a changed picture, one of a much more valuable buyer. Then LENSER merges all your housefile names with outside rental and cooperative database lists. A sophisticated methodology, coupled with the extremely clean housefile, identifies the interaction between these different sources of names, further identifying mailable names and eliminating others that are unlikely to be productive. The end result is improved sales and profits, a reduction in mailing unproductive catalogs and other mail pieces, and greater lifetime value from valuable buyers who may have gone unmailed. Start saving now, with our FREE examination of your most recent mail file. Discover the significant savings and sales gains through the elimination of duplicate mailing and the capturing/re-contacting of your best-hidden customers. To learn more about this offer, and the LENSER hygiene services, call This e-mail address is being protected from spambots. You need JavaScript enabled to view it at 415.446.2501. Objectives of LENSER Merge-Purge and Address Hygiene - page 2 > |
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