"Collaborating with LENSER on our email program has given us a more focused, organized strategy to email marketing. I can't say enough good things about their ability to provide direction and insight, both inside the box and out, and their creative, accessible approach to making email marketing profitable."

—Jennifer Tynes, Web Marketing Manager, GaelSong

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LENSER Email Management: accurate prediction and reflection of customer behavior yields higher response and sales

If you’re like most ecommerce or direct businesses, you’re doubtless using email. And, like most businesses, you probably rely on regular email blasts to your entire file to drive sales.

But there’s a new, more responsive, more measurable and ultimately more profitable way to enact your email program. That’s what we offer with LENSER email management services.

LENSER email management encompasses the advanced strategies we’ve refined in other areas of contact management and applies them to the management of your email program, maximizing your email results as an integral part of your customer-centric marketing solution.

Targeting and predicting for higher open rates

No longer will your email be sent out as mass blasts, without a way to segment your client list for more targeted messaging. With LENSER email management, you can execute a blend of refined email campaigns combined with triggered email and highly targeted email, maximizing the relevance of your message to your customers. Now, you can choose different offers, and even different featured products on a customer-by-customer basis, making the email experience far more personal for your customer and far more likely to succeed for you.

This micro-segmentation guarantees relevance and better ROI.

How does LENSER email management improve your email response and sales?

  1. Frequency: Don’t train your customers to ignore your emails! Instead of over-saturating customers with generic emails (as your competitors are now doing), you can avoid that dilution by applying appropriate segmentation. This ensures that customers get appropriate emails based on past behavior, including open rates, how much they buy and merchandise preferences.
  2. Timing: LENSER’s automated “triggered” email management is set up to respond automatically to events that justify customer contact. For example, when a shopping cart is abandoned—as up to 70% are—your customer gets a notice to remind them with a gentle nudge or even a special offer, to complete their order. Order and shipping confirmations have become an expected courtesy, and our LENSER email management handles that automatically, as well. Or you can recognize a new buyer with a welcome message and offer.

    Add to that notification of upcoming sales of a relevant product, or the arrival of merchandise that had been out of stock, and you have a powerful system of ongoing contact that teases the customer back to your site.
  3. Relevancy: Reflect your customer’s prior purchase behavior and preferences using special offers and featured products in emails built just for them. Content like this can be driven by LENSER’s marketing database, or even in integration with one of LENSER’s affiliate product recommendation engines.

Along with customer-centric product offers, pricing and promotions, relevant email contacts can even be driven by how customer relationships were originated, or past customer behavior.

Email campaigns that run automatically and pay off quickly.

Surpass your expectations of your email campaign program! Ask today for a quick analysis of your current email program, and discover how quickly and easily LENSER email management will pay off and drive more sales than ever.

Call John Lenser at 415.446.2501 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

How does LENSER Email Management work? - page 2 >