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LENSER Consulting: a team to coach you to the next level

Whether your firm is in startup mode, or has years behind it with senior management in place, there’s simply nothing like the voice of experience from the outside to provide new and valuable perspective. This is why companies have turned to LENSER for counsel by LENSER’s consulting partners and expert staff.

If you’re facing ongoing challenges as you work to build your business, move into new markets, or are in some transitional phase, you don’t have to face those challenges alone. LENSER consultants have helped hundreds of companies achieve better growth, profitability and stability, increasing the value to both owners and shareholders.

Optimal marketing expenses, improve response and profitability

Determining a healthy balance among expenses associated with your current marketing—plus expansion into new markets and media—is daunting. That’s why so many clients first request a LENSER Best Practice Review of their marketing program.

The outcome of this concentrated exploration and interview process is a list of clear and actionable recommendations, including options for your own in-house implementation, or appropriate outsourcing alternatives. In some cases, LENSER’s continued involvement as part of your marketing team may be an effective alternative.

From this point, we coach your staff to develop and manage customer-centric contact strategies, driving both customer acquisition and retention with greatly improved ROI. Your team becomes more skilled in tactical practices such as micro-segmenting buyers based on behavior to drive targeted contacts, responsive contacts.

We also provide specialized support and training in other areas including analytics and database, operational practices , merchandising and more.

Or, we can help your staff develop creative and presentation strategies that enhance your product offerings and drive sales, develop cohesive brand positioning that ties channels together for added marketing power, fine tune copy or layout for more powerful selling, or even improve the quality of photography used in print and website presentations.

Best practices expertise: wisdom that comes from being “in your chair”

With feet firmly planted in the best practices of marketing across all channels, LENSER’s consulting partners have all owned or managed businesses themselves—they understand the challenges you face and give practical and actionable, rather than theoretical, advice.

LENSER partners include former CEOs, CMOs and founders of highly successful multichannel companies, including start-ups, high growth and turn-around opportunities. LENSER’s seventh partner specializes in creative services having received eight DMA Echo Awards for creative excellence.. In turn, they are supported by highly experienced staff consultants and analysts who have served hundreds of multi-channel direct marketing companies.  You won’t find a team that has a more in-depth experience with the ability to take on the most demanding of your challenges. As we dovetail our strengths and experience with that of your top management and marketing team, you’ll find your growth and improvement will exceed your expectations.

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