“With seismic shifts occurring in direct marketing, we needed to look beyond traditional circulation and be as strategic as possible. I couldn’t be more pleased with the quality of LENSER and the incomparable service we receive.”

—Karen Colberg,
Vice President/General Manager, King Arthur Flour

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Advanced Circulation Management: driving catalog and direct mail response

In a world of decreased response rates, both business-to-consumer and business-to-business businesses are being forced to conduct circulation rationalization. A strategically planned direct mail and catalog program is important to attracting loyal customers...and essential in making the most of customer relationships.

Mailing smarter provides substantial benefit to those companies who wish to get the most value from their customers as well as the resulting increase in ROI. It is critical to use advanced customer hygiene to be able to cut circulation while reducing sales at a fraction of that rate.

Optimal contact strategy to drive maximum profits

Marketing programs become more successful through application of the LENSER customer-centric marketing approach to catalog and direct mail. This unique approach fully incorporates the impact of ecommerce on customer behavior, as well as segmentation based on real customer preferences and behavior including response to promotional media, choice of order channel and product offers.

  • Watch ROI improve as LENSER optimizes mailings
  • Quantify customer activity based on advanced analytics
  • Increase customer lifetime value through data-driven customer contact strategies

Clients who participate in LENSER Data Solutions are kept informed with weekly and monthly reports, showing behavior and response within specific segments, providing additional strategic advantage to already exceptional circulation practices.

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