Marketing and analytics: the foundation for LENSER List BrokerageYou see names for rent online, in professional publications and in a barrage of emails every week: mailing lists are so prevalent, they would seem to be a parity product, where one resource is as good as another. However, what may have worked as an acquisition strategy ten years ago does not work today. Customer behavior has changed, and costs of using mailings for acquisition have increased. Identifying names to rent for your customer acquisition program is a process that benefits from experience across many mailings and mailers as well as a thorough understanding of how your customers behave. LENSER’s list brokerage team leverages our extensive knowledge of direct and detailed knowledge of your business to identify the most productive sources of prospects for you. Where acquisition of valuable customers cannot occur at a profit on the first order, as is often the case today, we can develop 12-month contribution analyses to set appropriate targets for acquisition cost. Like all services in the LENSER portfolio, our list brokerage services infuse marketing and analytics expertise that gives our list services department broad knowledge, which they utilize in their decision-making process. So when it comes to finding a great range of lists for upcoming tests, every choice can be justified through historical data and comparative study. For more information on how LENSER List Brokerage can help drive your customer acquisition program, call John Lenser today at 415.446.2501 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . How will our list brokerage provide you with breakthrough service and results? - page 2 > |
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