Tapping the minds and experience of successful business leaders: LENSER Best Practice Reviews

What would some of the nation’s most successful business leaders in your field do if they were in your shoes?

Now you don’t have to guess, and risk failure. LENSER’s partners, all former CEOs and CMOs of top direct marketing companies, have been delivering honest, sound and practical guidelines to businesses like yours since 1994. They have honed their experience by consulting with hundreds of companies each year. LENSER Best Practice Reviews are based on your individual business characteristics and market challenges, and address your needs and objectives to compete in today’s hard-charging world of marketing and business.

Discover opportunity in every corner of your business…as well as issues that are holding back your profit and growth. The LENSER team can provide you best practice reviews covering:

• Strategic planning across marketing, ecommerce, merchandising, finance and operations.
• Marketing—postal and ecommerce—to optimize customer acquisition and retention across all channels.
• Internet marketing campaigns, including SEO, SEM, and the optimal use of comparative shopping engines, marketplaces and affiliate programs.
• Website functional and creative design, copy and state-of-the-art features such as site search, customer-centric merchandise presentations and product ratings and testimonials.
• Catalog marketing, from optimal contact strategy to circulation to creative and production.
• Offers and creative presentation as selling tools in areas of ecommerce, direct mail, print and more—all engineered to optimize growth and ROI.
• Space advertising placement and offer strategies.
• Merchandising that supports your target market and your brand proposition.

Whether you’re tuning up your business to grow faster and improve the bottom line, or planning for an eventual and profitable exit strategy, gaining perspective as a result of a LENSER Best Practice Review is one of the best investments you can make.

Invest in, and benefit from, the nation’s most respected source of multichannel marketing experience.

What will business look like a year from now? Five years from now? LENSER will work on your behalf to help you decide what your company’s future will hold.  You’ll find that with objective and analytical eyes on your business, every area of your company will become healthier and more profitable.

To learn more about LENSER Best Practice Reviews, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call him at 415.446.2501.