"LENSER’s reputation for excellence and experience is impeccable, the experience of the staff at LENSER who work on our business far exceeded the talent we could find and afford if we were to add to our staff. It has given us a team of experts vs. a single focus and the collective input is far superior."

—Phyliss Mosca, President, Ulla Popken

page 2 >

The evolving role of the print catalog.

Many of the most successful retail and business-to-business companies continue to incorporate one of the oldest methods of direct marketing: printed catalogs. Companies with long histories of catalog marketing understand its value, and younger firms looking to extend their reach and differentiation beyond the internet and retail stores find that catalogs are an integral part of their marketing strategy.

However, today the role of the catalog is changing and its use must be crafted to complement the expanding world of ecommerce and alternative media.

With the speed and ease of online shopping, and the instant-contact capability of email, tweets and other media, how and when should the catalog be used to maximize the return on your marketing dollar and help your business to grow?

Catalogs, by their nature, reach out to your market, tantalizing consumers with the assortment of products you carry and presenting your brand in a durable medium. In contrast, ecommerce is relatively passive and has inherent limitations in proactively acquiring or reactivating customers. LENSER can help you determine when it is cost-effective to employ catalogs in your marketing strategy and help deliver them to prospects and customers with surgical precision.

If you’re in ecommerce or have retail stores, and have been hoping to maximize the value you get from your customers or if you’re already using catalogs and feel like you’re hitting the wall, LENSER will provide the extensive experience needed to help you leverage this powerful tool and get the best from it.

Performance-proven, and a natural for integrated programs

When you step into the print catalog arena with LENSER, you’ll have access to the most advanced technology and methodology available today. You’ll no longer struggle and guess how to best use the catalog for customer acquisition and retention.

To optimize the role of the catalog in finding new customers, we use our own proprietary programs and expertise to find the best prospects for you, using databases and mailing lists. We put together a strategy that finds you the best new customers at a cost that ensures profit in the short term.

Then we’ve developed advanced analytical tools to determine which catalogs and other promotional channels your customers respond to, how they choose to buy, and what your best strategies are for retaining those customers and growing their relationship with you.

And unlike typical multichannel programs that operate in silos, our LENSER programs keep track of performance across all promotional channels and media, as one organic program—thus helping you achieve the best ROI from each of your campaigns, and getting greater lifetime value from your customers.

A quick consultation will tell you what LENSER can do for your catalog.

If you’re already operating a catalog, give us a call, tell us about your business and learn how LENSER can help you better integrate your catalog program with your other channels and employ advanced circulation techniques, saving you expense and improving sales. If you haven’t yet developed a catalog program, we can help you determine whether you’re a good candidate for a print catalog and implement a program that complements your ecommerce strategy. Call John Lenser today at 415.446.2501 to find out more, or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .