Several weekends ago, I rode my bicycle on the Marin Century—a ride that initially took me through much coastal fog on an early Saturday morning. As I wiped the mist from my goggles, I had much time to contemplate life and our changing business environment. It occurred to me that there were some similarities between my riding through the fog and the theme of the 2010 LENSER Summit: Lifting the Fog – Discovering Your Path to More Profitable Marketing. We selected this as this year’s theme because our clients continue to struggle to understand the complexity of their business—how to set strategy and allocate resources for maximum ROI. We have designed a program to provide some clarity on these issues.
I strongly encourage you to make your plans to attend the LENSER Summit that will be held here in San Rafael, September 22-24. This year’s Summit promises to be the best ever, packed with actionable educational content that will help you achieve success in your business. And again, as in past years, our clients or other invited direct merchants are our guests—no registration fee or expense for meals or social events.
Our first Summit was held in 2001 with 19 clients in attendance. We created the Summit as a forum to present solid educational content to our clients and guests—material that was much more substantive than was typically available at industry conferences. As LENSER and the reputation of the Summit have grown, so has attendance, with over 160 attendees last year; we are expecting in excess of 200 this year. Aside from a great learning experience, attendees find networking in a more intimate forum to be particularly valuable. Further, key vendors—the “best of the best”—that provide services to our clients are present for meetings and also serve as sponsors of the Summit.
Our Summit has also become one of the few forums for the presentation of content that integrates all of the skills and knowledge necessary in today’s multichannel marketplace. Virtually all other conferences now reflect organizational silos. Not one DMA conference contains the word “catalog” or “multichannel” in its title. Yet all traditional catalog companies have added ecommerce and many companies founded as “pure plays” are adding print marketing. The LENSER Summit focuses on the tools and skills necessary to use all media to support customer-centric marketing.
To review the program, please click here [www.lenser.com/Summit2010]. If you have not received an invitation, please contact Alexandra Singer (alexandra.singer@lenser.com) or me (john.lenser@lenser.com)—direct merchants only, please. We look forward to seeing you!
AND, by the way, I finished the Century, having ridden 105 miles and climbed over 6000 vertical feet!
Several weekends ago, I rode my bicycle on the Marin Century—a ride that initially took me through much coastal fog on an early Saturday morning. As I wiped the mist from my goggles, I had much time to contemplate life and our changing business environment. It occurred to me that there were some similarities between my riding through the fog and the theme of the 2010 LENSER Summit: Lifting the Fog—Discovering Your Path to More Profitable Marketing. We selected this as the year’s theme because our clients continue to struggle to understand the complexity of their business—how to set strategy and allocate resources for maximum ROI. We have designed a program to provide some clarity on these issues. Read the rest of this entry »