Retail Marketing
RETAIL MARKETING has become more challenging as the marketplace has become over-saturated and customers over-stimulated. No longer are there companies strictly focused on one channel, relying on newspaper advertising, inserts and walk-by traffic to drive sales.
Strategic Planning: With an over-saturated retail marketplace and over-stimulated customer base, it is critical to have a solid retail strategic plan that integrates all channels, is consistent with the brand image and delivers measurable results. LENSER can help companies achieve their retail store goals through the help of seasoned professionals in the areas of:
- Store Marketing Strategy: development of ad calendar plan, promotional and event strategy with budget and ROI projections, market research and analysis
- Cross-channel Analysis: measurement of the effect of other channels (catalog and stores) as well as the effect other marketing initiatives driving sales to the store and recommendations on how to leverage this
- Store Roll-out: customer penetration, category density and market research is used to study the market, research the right location, and create a store pro-forma
Customer Relationship Marketing: LENSER expertise in multichannel marketing is used to develop and implement highly effective, strategic retail marketing programs. These programs are designed to acquire new customers, build loyalty and reactive older customer while integrating and leveraging all channels (internet, catalog and stores where applicable) and delivery measurable results. Programs include:
- Catalog Mailings: leverage catalog marketing to drive store traffic
- Direct Mail: generate store traffic and sales
- Credit Card Marketing: create customer loyalty and increase customer life time value
- Loyalty Marketing: increase customer retention and wallet share
Creative Services: Effective store creative isn’t just “words and pictures”... it has to be powerful with a consistent brand message, clear communication and a call to action that can only happen when based on solid marketing strategy. LENSER’s creative team is rare, they think strategically, like marketers. They go far beyond conventional creative tricks of the trade....they stretch the creative and make it more dynamic and responsive, with the use of marketing-driven concepts. LENSER has seen firsthand how marketing-driven creative provides our clients huge breakthroughs in response and sales.
- Point of Sale: powerful creative with call to action
- In-store Collateral: dynamic and responsive
- Signage: brand consistent
- Direct Mail: drive customer traffic and sales
