List Services
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LENSER believes the role of a LIST SERVICE provider goes beyond the traditional approach of broker services. Our list service department was created because we found a void in custom services that other firms could not provide. Our team of highly seasoned brokers provides insightful recommendations and an unparalleled level of service. Our list services department works hand-in-hand with our circulation department to bring both assorted details and broad knowledge into a decision making process that most list brokers cannot possibly match.
Since our client’s success is our success, we are highly motivated to research lists, negotiate terms, facilitate exchanges and maximize list rental income. We focus on negotiating exchanges and net name arrangements to keep costs down while maximizing results.
Mailing List Expertise
Our staff is comprised of seasoned professionals who are immersed in list selection and evaluation. To assure that our list service clients benefit from all LENSER has to offer, both a list service professional and circulation consultant are assigned to work with each client. LENSER's collegial atmosphere means that we are able share with one another our extensive knowledge of buyer lists, subscription files and compiled lists while maintaining individual client confidentiality. Unlike traditional brokers, we know first-hand what lists perform successfully for different types of clients because we ourselves are providing circulation services on a daily basis.
Research
Unlike other brokers, we apply a variety of research techniques to assist in formulating our recommendations. We create a matrix of lists used by those mailers that respond best to your own list to identify test lists most likely to be successful. We support Abacus and use their Market Insight Reports as well as other similar reports to identify potential pockets of interest. The interaction of lists in previous merge-purges, particularly with the buyer file, Abacus and other Co-op database names, is carefully studied to determine the likelihood of each list contributing responsive names. In short, we bring the same expertise that we would apply to our circulation clients to our list service clients.
Personalized Attention
Our clients receive the dedicated attention of a diverse company that views the selection of your lists as an important effort in the total scope of the LENSER organization. We approach your business from a team standpoint, bringing together individuals involved in list management, list brokerage and circulation for collective brainstorming.
Reputation of Quality
When LENSER recommends a list for testing, brokers and catalogers know that recommendation is backed by expertise. LENSER employs a higher caliber of List professionals than most firms – people who have worked in multiple areas of direct marketing, and who are known for fully understanding how to test lists successfully.
Diverse Market Experience
The LENSER List Team provides a breadth of expertise and knowledge that will not be found in other organizations. We have hands-on experience with consumer, high-tech and business-to-business catalogs, as well as publishing and financial services. LENSER is best positioned to help you maximize your sales from all these markets.