Internet Marketing
INTERNET success depends on much more than a great website design. Internet marketing requires both creative and analytical expertise to be successful. It requires competitive analysis, achievable objectives, brand and visual strategies, on-line and off-line promotion, seamless multichannel process integration and measurable results.
Strategic Planning: With an over-saturated internet marketplace and over-stimulated customer base, it is critical to have a solid internet strategic plan that integrates all channels, is consistent with the brand image and delivers measurable results. LENSER can help companies achieve their eBusiness goals through the help of seasoned professionals in the areas of:
- Internet Marketing Strategy: development of ad calendar plan, on-line and off-line promotional strategy with budget and ROI projections, market research and analysis
- Site Review: analysis of key web analytics and user interface to increase site conversion and overall sales
- Website Design: optimize marketability of product, user interface and brand message
Customer Relationship Marketing: LENSER expertise in multichannel marketing is used to develop and implement highly effective, strategic Internet marketing programs. These programs are designed to acquire new customers, build loyalty and reactive older customer while integrating and leveraging all channels (internet, catalog and stores where applicable) and delivery measurable results. These programs include:
- Email: targeted email campaigns and contact strategy to address customer needs and leverage other marketing initiatives
- Direct Mail: increasing on-line acquisition and conversion of customers
- Back-end Analysis: measuring the effect of emails on other channels (catalog and stores) as well as the effect other marketing initiatives driving sales to the internet
Creative Services: Consistent brand image and customer friendly user interface through the use of design, copywriting and photography
- Banner Ads: ads that get noticed and motivate the view to interact with your site
- Website Design: complete look and feel of site to represent brand look and feel
Affiliate Services: LENSER has affiliated itself with a select group of companies that provides services complementary to those provided by LENSER. Each has been carefully screened to assure that they are one of the best available in their field and can be recommended by us with complete confidence. Each has agreed to keep their fees competitive and “always go the extra mile” for LENSER clients.
