Multichannel Marketing

Strait Profit Solutions
Ken Strait, Principal

E-mail: kenstrait@hotmail.com
Phone: 207-885-0159

As a 22-year veteran of the apparel and footwear industry, Ken provides apparel merchandising, product development, and sourcing for Lenser clients. He has particular expertise in start-up lines for established brands, advanced training and maximizing top line revenues and bottom line profits.

Ken's experience with a broad scope of types and sizes of businesses, including those as large as Federated Department Stores (which includes Bloomingdale's, Macy's, Rich's, Lazarus, Burdines, and Filenes) and LL Bean, and those as small as a $2 million accessory company.

Drawing value from his various positions as buyer, product line manager, division director and vice president, and president, Ken has developed strategic processes that demonstrate a proven track record of cost management coupled with increased revenues. His accomplishments include heading the successful apparel and footwear start-up team for L.L.Bean Traveler, which grew from concept into a profitable $30 million business in less than three years; turning around a $100 million money-losing division at Sportmart into a expanding and profitable business, and growing a fledgling apparel and footwear catalog and specialty store business at Gander Mountain Inc., from $40 million to over $100 million in less than two years.

Now the principal of Strait Profit Solutions, Inc. and an associate of LENSER, Ken's involved with nearly all phases of product and brand development, design and sourcing provides the Lenser group with the ability to serve apparel companies at any phase in the brand and product cycle. Ken graduated Magna Cum Laude from the University of Cincinnati.

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