Kathy Revello
Kathy Revello Associates
E-mail: ktzmia@aol.com
Phone:
408-738-3393
Kathy Revello provides direct product sourcing, merchandise planning, product analysis, catalog critique, and merchant training on a consulting basis. She is an accomplished Retail Store and Direct Mail Merchant with over 20 years of Multi-Store and Catalog experience.
For four years, Kathy served as Director of Merchandising for Panache Home Entertaining Catalog, a catalog of home décor and entertaining products. She developed the company's overall concept and merchandising strategy and supervised all domestic and overseas product sourcing, including the development of an extensive proprietary program.
Prior to Panache, Kathy was Merchandise Manager for three years at the Good Catalog Company, responsible for merchandise direction and content for all seven of their titles. She played an important role in growth of the catalog from a start-up to its successful sale to Reader’s Digest in 1999.
Kathy began her career as a buyer for Bullock’s Department Stores, a division of Federated Department Stores. She then moved to Gump’s in San Francisco for ten years and served the last four years as Divisional Merchandise Manager of all Decorative Home.
Kathy is currently the President of Kathy Revello Associates as well as an affiliate of LENSER. She is a consultant for major home furnishings catalogs, internet marketers, as well as brick and mortar retailers. Her adage that “Merchandise is King” and her amazing ability of finding the “diamond in the rough” has made her one of the most sought-after merchants in the business. Kathy has been a frequent speaker at the annual Direct Marketing Association as well as a columnist for MultiChannel Merchant Magazine. She is a graduate of Fordham University, New York.
