CompuTech Direct
Data Processing
E-mail: mike@acg-computech-direct.com
Phone: 847-843-3200
Our Mission
Our mission is to provide innovative, accurate, on time data processing
solutions to accomplish the marketing objectives of our clients.
Execution is with uncommon care and concern for the well being
of our clients, on every level.
Our Philosophy
CompuTech Direct forges client partnerships. We take a consultative
approach with our clients’ direct marketing campaigns, list
rental and database management initiatives. We gauge our contribution
based on our clients’ success. It is this partnership in action
that we value most with our customers and which differentiates us
from the competition.
Project
Execution Takes A Hind Seat to Global Planning
Our platform provides for the highest quality address hygiene, dedupe
logic, disciplined post merge processing, as well as postal qualification
and ink jet preparation. Clients receive actionable information
fast and efficiently. The platform is the bricks and mortar… it
gets the job done. But to help our clients succeed on every level
of their marketing plan, initial focus starts at the macro level
to define the underpinnings that will be the fluid connection from
one project to the next. We work with our clients to define such
things as:
- House File Integrity – Important
data decisions start with the right data from the get go.
A Buyers Plan – Timing between mailings, pull away effects, number of times to mail an RFM segment, Abacus scoring of house file segments.
- An
Inquiry Plan – Number of times to mail, segmentation
of inquiries, matches to rentals, Abacus scoring of inquiry
segments.
- Multi-buyer
scoring on house and rentals – We have been doing
this technology since 1994.
- Balance
Model Planning – Use of custom omits and selects to
further enhance the success rate of balance models, house
file reactivation models.
- Aggressive Add A Name tools – Selecting the best scored Add A name with a built in dedupe during the Add A Name process. Adding names in high scores when you have a 10+ segment. The opportunity to create a carrier route density model.
Broad
Experience Demonstrates Every Client Is Unique
After critical review with the client marketing team, CompuTech will
make a needs-based strategy recommendation which may include; augmentation
of the current house file segmentation plan, Abacus implementation
for improving mail efficiency, Mail1 for rescuing under-performing
house segments, modeling to drop unproductive names from outside
lists, segmentation of multi-buyers based on client specific response
history, response analysis including assignment of unknown and
internet orders for multichannel profit analysis and subsequent “what
if” scenarios to back test different mailing assumptions,
and/or Mail1 reference-based matching to identify duplicates not
detectable by any other method.
