Multichannel Marketing

CoLinear Systems, Inc.
Catalog Management Software

E-mail: lloyd@colinear.com
Phone: 1.800.COLINEAR (265.4362)

Response for Windows is a powerful and richly-featured business application designed to execute and optimize the direct commerce procedures, policies and activities of small to mid-sized companies.

A Few Response Key Features:

Real-time Order Entry and Fulfillment Sales and Marketing Reports
Remote Call Center Support Media and Catalog Tracking/Analysis
Customer Management Comprehensive List Maintenance
Electronic Credit Card Processing Prospecting/Telemarketing
Returns, Refunds & Exchanges Accounts Receivable
On-Line Customer Service Network Fax Service
Real-time Web Connectivity Sales Tax Compliance
Inventory and Warehouse Management Purchasing
Multi-Carrier Manifest w/competitive service pricing Real-Time Inventory Allocation
UPS OnLine® Tools & UPS OnLine®
WorldShip® Integration

To achieve total customer satisfaction requires a careful and intricate orchestration of numerous business processes. Doing so in an efficient manner requires familiar, integrated tools that are at once intuitive and demonstrative to the end-user. A user-friendly and feature-rich Customer Service module exemplifies our design philosophy and a key objective: To enable our clients to provide crisp, timely and accurate information and services to their customers.

Consistency
By embracing and strictly adhering to the Windows® programming rules and standards, Response for Windows promotes overall office efficiency and greatly facilitates new employee training by presenting the same, consistent interface as, for example, Microsoft Office®.

Custom Configurations
No "off-the-shelf" Direct Commerce system is likely to completely satisfy the varied needs of all the companies using it. Vast differences in product, service, distribution, merchandising, marketing, & customer care strategies exist from one company to the next. The goal of automation is to abstract, embed and carry out the discreet business rules and practices of an organization. Response shares that goal and supports it more capably with each new release.

Version-Proof
By using rigorous and innovative programming techniques nearly all custom work in Response "coexists" in a single set of program source files for ease of administration, maintenance and upgrades. Our customized systems upgrade just like standard systems, with only minor installation script changes, for the most part.

We pride ourselves on producing top quality, single-source customization services in a cost-effective, stable and reliable manner. A less ambitious and uncontrolled approach to customization results in an orphaned system for the end-user—along with significant long-term risk and expense.

Want to see how your present system measures up?
Check out our Direct Commerce/Fulfillment Checklist.

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