Geoff Wolf
Consulting Partner
Geoff Wolf offers 30 years of executive and entrepreneurial experience gained from creating success for his own businesses and success for his consulting clients. His ability to provide a fresh perspective in combining the unique resources of each specific business with proven direct marketing practices, is of great benefit to LENSER clients. Geoff founded two businesses and guided both to profitability and a successful sale. He understands what it takes for a business to succeed.
Immediately before joining LENSER in 2002, Geoff served as an executive with the Potpourri Group of catalogs where he managed Back In The Saddle. Geoff and his wife Lynn started the catalog in 1993 and sold the business to Potpourri in 1998 where Geoff stayed on in management for five years.
Geoff’s many accomplishments include a decade of management in the Food and Beverage Industry and many years of sales with the Kraft Foods brand. Geoff is a frequent speaker at the Direct Marketing Association conferences as well as with many regional associations and has authored articles published for the direct marketing industry.
What Geoff brings to LENSER clients is unique in that Geoff has “done it all” from multichannel marketing to merchandising to “shipping the packages out the door” in a direct marketing environment. He can fully identify with all the challenges an entrepreneur must face to create a growing, profitable business.