Anna-Lisa Ulbrich
Senior Marketing Manager
Anna-Lisa joined LENSER in November of 2005, after 8 years with Title Nine, a women's apparel cataloger. During her time at Title Nine, she managed a multichannel circulation plan including web, direct mail, and seven retail trade areas. Anna-Lisa brings to LENSER a wide variety of experience in the direct mail catalog industry including customer service, fulfillment, finance, and circulation management. Some of her past and present circulation responsibilities include day-to-day merge/purge management, response analysis, matchbacks, big picture circulation roll-ups and financial planning, trade area marketing, and utilizing merge strategies such as Add-a-Name, optimization/reactivation, and balance modeling. Anna-Lisa is currently managing both small and large Business to Business and Business to Consumer clients with annual sales ranging from $500M to $40MM.
Anna-Lisa is a Bay Area native. She graduated from the University of Oregon in 1996 with a B.A. in Political Science and currently lives in Oakland, California.