Matt Morton
Senior Marketing Manager
Circulation and Marketing Consultant, Matt Morton joined LENSER in 2004. Currently he is managing the circulation and marketing functions for a number of retained clients in the horticulture, housewares, home improvement, and specialty gift categories. Matt plays a key role in the circulation planning, house file strategies, direct mail plans, sales forecasting and budgeting for each client. One of his recent projects was to take over management of a 30 million piece package insert program that has placed the client in a variety of direct mail marketing programs.
Prior to LENSER, Matt worked at String Letter Publishing where he served as a Circulation Manager for Acoustic Guitar and Strings Magazines. Matt was at String Letter Publishing for 11 years, seven of those years as a Circulation Manager and prior to that, he managed the customer service and fulfillment departments. His responsibilities included all aspects of marketing and circulation activities for both magazines, including direct mail campaigns in print and e-mail marketing.
Matt Graduated from Pennsylvania State University in 1984 with a degree in English.