Jude Hoffner
Director, Marketing & Database Services
The number of channels available to marketers – combined with new methods of marketing – is key to the success of a campaign. In recognizing this trend, Jude Hoffner was recruited and joined LENSER in 2004 and brings ten years of experience in strategic planning and day-to-day circulation management to his clients. Working with a broad range of multichannel marketers, Jude has developed sophisticated contact strategies that emphasize the importance of the different channel entries playing a greater role in today’s multichannel environment. By devising creative new metrics, Jude is able to develop and execute customized marketing plans tailored to meet the unique goals of each of his clients. Jude harnesses the power of all these channels to the benefit of his clients. Whether managing programs featuring garden seeds or high-end luxury merchandise, Jude’s analytical, results-driven approach provides the business intelligence critical to your successs.
Prior to LENSER, Jude spent seven years with DSD, Inc., an agency specializing in direct mail fundraising, as an account manager where he was responsible for developing customized annual marketing plans, budgets and contact strategies for clients of all sizes. By identifying, setting and meeting objectives, he helps dozens of clients successfully manage their database marketing programs.
He also does volunteer committee work with The Commonwealth Club of California, helping them tap into new segments for file growth.