Multichannel Marketing

Michelle Farabaugh
Consulting Partner

Michelle FarabaughMichelle Farabaugh is well-recognized as an entrepreneurial, creative executive specializing in multichannel retailing and strategic planning within the direct marketing industry. Most recently, she served as Senior Vice President of Marketing for Smith & Hawken, a multi-channel retailer and wholesaler of outdoor living products. Prior to that she was Senior Vice President, Marketing and Strategic Planning for West Marine, the largest provider of boating parts and accessories with more than 360 stores, international catalog and internet business and wholesale division. Michelle has also served as Vice President of Marketing for PETsMART Direct and has held management positions at Webb & Co. and Lehman Brothers International.

Michelle has worked in every aspect of catalog, e-commerce, retail and wholesale marketing, and strategic planning for both national and international companies. She has successfully turned around and grown both private and public companies, as well as worked on the acquisition and merger of more than six companies.  Michelle is a frequent speaker at the annual Direct Marketing Association Conference and the Annual Conference of Catalog and Multichannel Merchants (ACCM), as well as other direct marketing forums and she regularly contributes to Multichannel Merchant and other trade publications. She has a MBA from the F.W. Olin Graduate School of Business at Babson College.

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